I led the end-to-end design of Extendeal’s website and visual identity, creating a cohesive digital experience aligned with the brand’s growth and product goals. From UI design and motion guidelines to brand assets and responsive components, I developed a complete design system that supports consistency and scalability across platforms.
My role covered everything from defining the visual language and building the UI kit to crafting motion UI elements, creating product videos, and ensuring ongoing visual maintenance. This full ownership allowed me to ensure quality, coherence, and performance throughout every touchpoint of the brand.
You can check Extendeal’s website and Instagram for a closer look at the live product and visual system: extendeal.com · @extendeal on Instagram
Some Highlights about the Project ✨🫰🏼
Extendeal’s visual style is clean, modern, and functional — designed to communicate trust, clarity, and agility in the pharmaceutical space. The identity combines a bold typographic system, intuitive layouts, and a bright, minimal color palette that reflects precision and efficiency. Subtle motion cues and dynamic compositions bring energy to the experience, while keeping the interface user-focused and accessible.
Product-First by Design
A restrained color palette, clear typography, and modular components create a system that feels agile and scalable. Motion is used intentionally to guide attention, support understanding, and reflect the product’s dynamic nature. The result is a visual style that empowers users without getting in the way — efficient, intuitive, and distinctly Extendeal.
Here are some design-driven highlights from the email marketing, social media, and paid media channels I’ve been working on as part of the overall omnichannel strategy. My focus has been on creating consistent and engaging visual experiences across platforms, aligning design with performance goals, and ensuring brand coherence throughout the customer journey.
