This collection explores motion as a storytelling tool — from subtle transitions to bold compositions, each piece was crafted to enhance the narrative and elevate the visual experience. It’s where rhythm, type, and design come together to bring ideas to life, frame by frame.
Extendeal Product Trailer
I created a product trailer for Extendeal to showcase the features and flow of their new pharmaceutical search tool. The goal was to deliver a clear, engaging piece that explained the product in seconds and matched the brand’s visual identity.
From storyboard to final animation, I handled the concept, motion design, and editing — crafting a concise and dynamic video that supported the launch and improved user understanding.
Style Frames & What i did in this projects:
Detailed frame-by-frame (keyframe) animation, combining motion graphics with clean visuals.
Integration of assets with music, timing, and rhythm for effective emotional impact.
Exporting and format adjustments for various platforms used internally and externally.
Ideation of storytelling, sequencing how to guide the user through the product experience.
Animated script and storyboard to define each key scene.
Extendeal Feature Trailer: More distributors, more savings
I designed and animated the launch video for Extendeal's new feature, which empowers pharmacies to discover and connect with a wider network of distributors in their area. The goal was to create a clear, engaging piece that quickly showcased how this tool streamlines access to more offers, price comparisons, and reduces stock shortages, all while aligning with the brand's visual identity.
From concept and storyboard to final animation and editing, I handled the motion design and art direction. The result is a concise, dynamic video that effectively supported the launch of this key functionality and significantly enhanced user understanding of its benefits for pharmacies.
Some Style Frames:
PLG Campaign Video on product – "Uploading Your Credentials Is Easy!"
I designed and directed a key video for our Product-Led Growth (PLG) campaign, aimed at motivating users to securely upload their credentials. The goal was to transform what could be a tedious step into a clear and trustworthy process, ensuring new users felt comfortable and protected sharing their information.
From creative conception through final execution, I handled the visual design, motion direction, and editing. The result is an engaging, straightforward video that not only reinforces security and trust in our platform, but also optimizes the conversion rate at a critical stage of user onboarding.
