A content hub designed to inform, guide, and connect professionals in the pharmaceutical industry.
This blog aims to become a centralized knowledge platform — a sort of Wikipedia for pharmacists — where they can access relevant, trustworthy, and up-to-date information to support their day-to-day decision-making. I led the project from the ground up, starting with benchmarking and research to define the structure and content approach. I was responsible for the full design, and I currently have ownership over the blog's evolution and maintenance — ensuring a consistent experience, scalable UI, and alignment with business and user needs.
Project overview
I collaborated on the launch of Extendeal Pharma, the company's new insights blog tailored for the pharmaceutical industry. The challenge was to create a visual identity that felt editorial yet accessible, aligning with the brand's tone while giving the platform its own personality.
My role included defining the visual system, designing graphic assets, and supporting the blog’s launch across digital channels — ensuring consistency, clarity, and impact at every touchpoint.
You can check the blog here!
👉 Read the full case study on Medium: Designing the go-to reference for pharmacists across LATAM.
